5 Golden Rules for Link Building Article Database

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5 Golden Rules for Link Building

By: Sean Carter

Here are 5 ways to kick start an effective link exchange campaign without costing you much.

Research the Industry and look for community standards : Start with finding more about the industry that you cater to , for example if you sell online greeting cards, find out other competitors and research on who links back to them .By doing this you can similarly target web sites which have linked back other greeting card sites and ask them for a link back to your site as well .Search for trade journals and industry associations and try to figure out ways and means to be a part of their community. Look out for niche areas constantly, for instance in the above example you can find our how many links point to Greeting card association web site and then identify these web sites and ask them for a link back since they belong to the same Industry.

Look out for Link Friendly Indicators : A link friendly page will have a links page. Approaching sites with a link page increases your conversion ratio. That does not mean that you cannot approach web sites without a link page ,but the probability of the webmaster linking you back is much remote. The smarter way to proceed is to mail the link friendly pages first, and then try to target web sites without link pages.

Study the Content Holistically :Focus holistically on the content . Getting ruled by the content of the link pages only in often erroneous . Try to identify the pages where your site would best fit in.Sometimes you will find some relevant information pertaining to the product and service you deal in is scattered in some internal pages . Make a distinction between link friendliness and content stickiness.

Personalizing Link Exchange Emails : Do not use the same version of emails to all webmasters.You should remember that your mails ultimately reach humans who like everyone else loves to be treated in a special way.Copy and paste mails might seem tempting but ultimately they are spam and once you are blacklisted by other site owners your entire marketing campaign crumbles . One way of personalizing mails is to mention the the URL of link pages of that web site you are sending a mail to, mentioning that you would like to be linked at that page .This would allow you some level to customization and at the same time would not cut down on your mail numbers.

Track your Link Campaign : Keeping a track of all webmasters whom you have emailed is not only useful but it should be an integral part of our overall link building campaign . Emailing webmasters multiple times could get you into lots of trouble .In fact you could be blacklisted and if that happens you can forget about online marketing for the next few weeks or months .In order to track your link campaign more effectively you can use a tool which I regularly use. Make 4 columns on Excel .One for websites whom you have mailed , another for webmasters who has replied, the third for webmasters who have refused a link and the fourth one for those who have linked you back. You can use a a color scheme which I call Red Blue Yellow radar check. Red color stands for webmasters who has refused a link, the green for all replies, and yellow for the links which you have got . Do not be afraid to explain the benefits of a link exchange and educate fellow webmasters on your own personal experiences . Do not assume that all webmasters know everything about building traffic. Educate, Inform and Update yourself.

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